The SPACE program unveiled their new poster for this year’s Eureka Moments theme

By: Gabe Gilker

The Science Participating with Arts and Culture in Education (SPACE) program unveiled their new poster for this years’ theme “Eureka Moments” on Oct. 6 and discussed the steps and views of the creative process.

The event started off with a 30 minute PowerPoint from Frank Mulvey, coordinator of SPACE, on the creative process.

The PowerPoint showed all the various ideas that Mulvey, Andrew Katz, and artist Jeanne Valade had during the project. Starting from the first sketch to the last, the poster grew into the finished project.

Valade followed the PowerPoint with her own views on the creative process and how hard it was to create the poster.

“Everything about creating the poster was a challenge. I mean, how was I supposed to illustrate a ‘eureka moment’?” Valade said. “Even after something like 50 thumbnails and sketches things were still chaotic in my head.”

After two sleepless weeks, Valade emerged with a poster incorporating trees, gears, puzzle pieces, a face, an abstract painting which all blended together to capture the sense of a “eureka moment” perfectly.

“When you engage yourself in a creative process there is two ways to look at it, you either dig up or dig down,” Valade explained, “Digging down into the ground is fairly comfortable, you can move and breath, you’re looking for a treasure, but you could very well live without finding it. Digging up in the dirt is another story. You feel stuck and all you can think about is reaching the light. I was digging up. I couldn’t even see what I was doing.”

The event finished off with a conversation about the creative process, whether we own our own eureka moments or do they belong to everyone else who helped and contributed their ideas along the way? Is a eureka moment only ours to experience? What exactly does a eureka moment consist of? Ideas and points of views from all programs at Dawson contributed their answers, from the scientific point of view to Liberal Arts, Visual Arts and even Literature students.

“I wanted to be an artist so bad that I managed by the age of five to convince myself that it was my destiny. It made everything a lot easier. I didn’t have to question anything I just had to make it happen. Now it’s my way of making sense out of my life,” Valade said.


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