Business Case Contest

Dawson students placed top three in the annual Business competition

by Melina Giubilaro

Several third-year Business Administration students participated in the Business Administration Department’s fourth Annual Business Case Competition, which took place on March 21 at Dawson.

Robert Soroka, Business Management’s Program Coordinator, initiated the event several years ago. He has been coaching case competition teams at the university level for many years.

All Quebec CEGEPs are invited to register for the event. This year 23 CEGEP teams were registered across the province. Dawson won third place for the Marketing section and second place for Finance.

“It always struck me how committed and dedicated students were with respect to developing their academic skills in the context of an inter-university competition, more so than in a classroom environment,” Soroka said.

The event is for students who are registered in a three-year Business Administration Technology program.  Soroka also added that there is opportunity to create a similar competition for Commerce and International Business students.

“If we are approached, we would definitely be inclined to develop such a competition internally for Dawson’s two-year Business students,” Soroka said.

A school can send two teams to the event. A team of three students will compete in either the marketing or finance portion of the competition.

Students are given three hours and a case scenario, after which they analyze the situation and devise recommendations and plans of action for the organization.

A powerpoint presentation is required and once their time is up, each team is brought to a presentation room where they present to a judging panel.

“Students enjoyed their experiences year after year, their skill sets were improved well-beyond what we could develop in a classroom environment,” said Soroka. “Given the kind of committed students I have taught at the CEGEPlevel, I was certain that this kind of competition would be embraced across the CEGEP network.”

The judges consist of industry professionals and academics. In this and past years, judges from Price Waterhouse Coopers, Deloitte & Touche, Ernst and Young, and L’Oréal have participated. Judges from McGill University’s Desautels Faculty of Management, Concordia University’s John

Molson School of Business and Université De Montreal’s HEC also take part in the event.

“We’ve hosted teams from Quebec City, Shawinigan, Outaouais and Sainte Hyacinthe. There’s already been interest expressed from even more distant re


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